The combined festivals of Eurosonic and Noorderslag provide an overview of talented bands in Europe, and the current situation in Dutch pop music.

Combined with the festival is a seminar for pop professionals, where 2000 booking agents, managers and other professionals discuss the latest and greatest in pop music and maintain their network.

To support the festival organisation, Goldmund, Wyldebeast & Wunderliebe is developing a system to book hotels for the many people attending the festival. The system enables registration of customers, usually groups, arriving and departing on different dates, and book these groups into hotels.